Hey there, fellow toy lovers! At The Good Toy Group, we’re all about helping independent toy stores like yours shine bright in a world of big-box and online giants. We’ve been in your shoes, and we know the magic happens when you’re free to connect with customers and create those special “wow” moments in your store. That’s why we handle all the marketing heavy lifting, so you can focus on what you do best—spreading joy through play in your community!
Our retailer benefits include:
- Eye-Catching Marketing Magic: We create the kind of catalogs you’d actually want to use! Bright, fun, and packed with toys that sell, our materials make your store the talk of the town. Just ask our members—they tell us all the time about customers rushing in with dog-eared catalogs, ready to shop!
- Zip Code Protection: We’ve got your back when it comes to your territory. As a member, you’ll have exclusive mailing rights to the zip codes around your store. No competing with other members for the same mailboxes—your marketing dollars work just for you.
- Toy Selection Magic: Remember when you found that perfect toy that flew off your shelves? That’s what we aim for with every product we include! Our catalogs feature crowd-pleasers, trusted classics, and exciting newcomers that keep registers ringing and customers smiling.
- Vendor Relationships: Being part of our group means you’re part of something bigger. Our 220+ vendor partners know us, trust us, and give our members perks like free freight, priority shipping, and special terms. It’s like having a backstage pass to the toy industry!
- Retail Community: Join a network of 120 member stores across 200+ locations sharing collective knowledge, best practices, and support that helps independent retailers thrive against big box and online competition.
- Events and Toy Business Intelligence – In person, weekly calls, breaking news etc…
