Heather Smith
PRESIDENT • Strategy | People | SuccessHeather runs the Company and is responsible for the overall leadership, evolution, and performance of The Good Toy Group, with oversight and direction by The Board of Directors. She joined the team in 2016. Day to day, she manages the Office, Design, Product Leadership, Finance and Board Teams through the annual production of catalogs and strategic projects. Heather brings light, love and leadership to cooperative venture day in and day out. She earned her MBA from The Wharton School of Business, UPenn and brings over 30 years of experience in leadership, strategy consulting, retail, entrepreneurship and marketing. Her toy industry roots run deep—she grew up working in her mom’s toy stores, Juggles and The Toy Cellar! Heather also represents the second generation of leadership as President of The Good Toy Group.
Email:heather@thegoodtoygroup.net
Phone:516-493-2708
Ginger Milligan
SENIOR VICE PRESIDENT • Product | Community | ProfitGinger spearheads Product Selection with a seasoned retailer’s eye and 25+ years of experience with The Good Toy Group. She brings humor, directness, and profitability to the complex journey of selecting products for 100+ independent owners! Attending numerous toy and trade shows throughout the year, Ginger leads our Product Selection Team to find the perfect balance between classic bestsellers and exciting new trends. A founding TGTG Member, Ginger and her family owned Fantasy Island Toys in Fairhope, AL for 45 years until selling to a new generation of awesome sister-entrepreneurs. Ginger is active on local Boards as well giving her unparalleled insight into what makes toys and life truly special.
Kelly LaChance Guertin
VICE PRESIDENT, CFO • Finance | Sales | GrowthKelly began her professional career as a Middle School Teacher before her passion for learning through play led her to open Bellani Maternity, a Toy Store and Education Center in Rhode Island, which she owned for 18 years. There, she focused on curating thoughtful selections to foster children’s development and nurture familial bonds. Her toy expertise and business acumen have helped tens of thousands of families in Rhode Island, and she brings this wealth of experience to The Good Toy Group Office Team, which she joined in 2024. Kelly spearheads our Finance department, sales and growth initiatives and oversees Member and Vendor Community programs. Kelly brings humor, drive and toy excellence to everything she does.
Jess Candee Curci
DIRECTOR • Campaigns | Design & Web | ProductionWith 20 years at The Good Toy Group, Jess is our production and design virtuoso. She oversees catalog production, member personalization, company presentation at events, our member and vendor websites, and maintains our collective brand assets with precision and care. She is also our lead toy tester with decades of expertise in play value and packaging, and has a great eye for catalog design appeal, with expertise that the whole group relies on. Jess brings heart, stellar attention to detail, and personal dedication to everything she touches. Her 20+ years of toy industry expertise and 6 years working in a specialty toy store make her an invaluable resource for our entire community.
Email:jess@thegoodtoygroup.com
Margaret James
DIRECTOR • Product | Communications | Data | SupportMargaret joined our team in 2023, bringing 20+ years valuable toy store retail experience from downtown Portland and the MudPuddles Oregon Team. She leads communications for both our Member and Vendor communities, managing our internal Member Newsletter, Weekly Vendor Spotlights, Q4 Vendor Spotlights, and coordinating our popular Sip & Shop events that connect our community of toy enthusiasts. Margaret is a vital member of The Good Toy Group’s Product Team and scours the planet for the best toys in support of Member suggestions and impressive network of more than 200 vendors. Margaret is gifted with IT and helps us move into the future with confidence and new tools in our TGTG toolkit.
Kat Moraros
DIRECTOR • Social Media | Digital Excellence | Copywriter | EducationOur social media superstar and content creator, they are the creative force behind our catalog copy and website product descriptions. Kat leads the Digital Marketing Excellence program delivery for TGTG members, sharing best practices, providing one-on-one training and support with positive playful energy, and creating oodles of content! A self-proclaimed “kidult,” Kat has been immersed in the specialty toy industry since 2011, with experience spanning toy store operations and B2B/B2C campaigns for toy manufacturers. She joined our team in 2022 and has been making magic ever since!
Email:kat@thegoodtoygroup.com
Courtney Gochenour
SENIOR GRAPHIC DESIGNER • Design | Branding | Marketing | CampaignsCourtney is our seasoned in-house graphic designer with an extensive portfolio of catalogs, posters, postcards, logos, and branding initiatives. She also brings valuable experience in set design for both theatre productions and photoshoots. With a sharp eye for trends and an inherent grasp of design principles, Courtney delivers not only visually captivating work but also understands the distinct needs of our members. Having worked on The Good Toy Group account for more than 10 years, Courtney became a full-time team member in 2024, bringing her wealth of talent and passion for design to every project and uplifting is with her sunshine and can-do soul!
Heather Sullivan
MANAGER • Vendor Community | Help Desk | Stock ReportJoining The Good Toy Group in 2025, Heather channels her passion and skills at helping store owners to learn and organize for success and creating meaningful relationships throughout the toy industry. With three decades of experience at Snickelfritz Toys, Heather is known for turning creative ideas into real-world solutions that delight both children and adults. Heather’s enthusiasm for the power of play truly drives her work, and she’s committed to helping TGTG continue its mission to promote good toys, healthy play, and happy lives!