Privacy Policy
Effective Date: July 9, 2026

Privacy Policy
The Good Toy Group (“The Good Toy Group,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://thegoodtoygroup.com (the “Website”), create an account, or conduct business with us.
By using our Website, you agree to the practices described in this Privacy Policy.

Information We Collect
When you create an account or place an order through our Website, we may collect information including:

• Name
• Company name
• Billing address
• Shipping address
• Email address
• Telephone number
• Business-related information necessary to establish and manage your customer account

We also automatically collect certain technical information when you visit our Website, including your IP address, browser type, device information, pages visited, and similar usage data through cookies and analytics tools.

Information We Do Not Collect
The Good Toy Group does not collect or store payment card or other payment information through this Website. Payment processing is handled separately through secure business processes outside of the Website.

How We Use Your Information
We use the information we collect to:

• Create and manage customer accounts
• Process and fulfill orders
• Communicate regarding orders, products, and customer service requests
• Improve our Website and customer experience
• Analyze Website traffic and performance
• Maintain Website security
• Comply with applicable legal and regulatory requirements

Cookies and Analytics
Our Website uses cookies and similar technologies to improve your browsing experience and support Website functionality.
These cookies may include:

• Essential cookies required for Website operation and customer login
• Performance and analytics cookies, including Google Analytics
• Cookies used by Klaviyo to support customer engagement and improve Website performance

You may choose to disable cookies through your browser settings. Please note that doing so may affect certain Website features and functionality.

How We Share Your Information
We may share your information only with trusted third-party service providers who assist us in operating our business, including:

• Our website hosting provider (GoDaddy)
• Shipping and delivery carriers
• Klaviyo
• Technology providers and other service partners who help operate our Website and fulfill customer orders

These providers are permitted to use your information only as necessary to perform services on our behalf. 

A retailer can expect emails from manufacturers for marketing, product support, or relationship purposes.

The Good Toy Group does not sell or rent your personal information to third parties.

Data Retention
We retain customer account and order information for as long as reasonably necessary to provide our services, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Privacy Rights
Subject to applicable law, you may request to:

• Access the personal information we maintain about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information, where permitted by law

Please note that we may retain certain information as required for legal, accounting, tax, or legitimate business purposes.

International Visitors
The Good Toy Group serves customers in the United States and Canada. Information collected through this Website may be processed and stored in the United States. By using our Website, you acknowledge that your information may be transferred to and processed in the United States.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Third-Party Websites
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or Website functionality. Updates will be posted on this page with a revised Effective Date.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
The Good Toy Group
Website: https://thegoodtoygroup.com
Email: support@thegoodtoygroup.com