Mission
To unite and support the best independent toy stores and vendors in a cooperative venture to promote good toys, healthy play and happy lives.
Vision
To recruit and unite the best independent toy retailers and vendors in a member-owned buying cooperative to share resources, leverage market opportunities, collaborate, and curate the best-in-class specialty play products.
Our Aims
To connect and add significant value to our Member retailers
To support and forge strong relationships with our specialty Vendors
To promote healthy play and development of children everywhere.
What This Means For You
When you shop at a Good Toy Group member store, you’re supporting:
- Local Business Ownership – Every dollar spent helps a family in your community follow their dream of bringing quality toys to local children
- Toy Expertise – Our store owners and staff are true toy experts who can help match the perfect toy to each child’s interests and developmental stage
- Community Connection – Our member stores host events, support local schools, and create spaces where families connect and memories are made
- Quality Over Quantity – We focus on toys that spark imagination, develop skills, and stand the test of time—not just what’s trendy or mass-marketed
Our cooperative approach means member stores can compete with big box and online giants while maintaining the personal touch and community focus that makes independent toy stores special. We believe that when children play well, they grow well—and that starts with good toys selected by people who truly care!